“What is fascinating to us is that the recommendation process is not necessarily tied to genre, but to the experience of connecting with that story,” she said. Fiction and science fiction are both seeing a boost in interest, which she credits to TikTok. But as more people download TikTok and become active on it, she’s seeing a wider array of genres being talked about. Young adult fiction and romance have thus far been the most popular genres on TikTok, Husseini said. 11 essential reads for National Day for Truth and Reconciliation.10 must-read books you don't want to miss this August.BookTok: The 10 books that TikTok made us read (VIDEOS).Right now, all large-format Indigo and Chapters stores have a table featuring recommendations from TikTok. Indigo initially began featuring TikTok-famous reads on its online Now Trending on #BookTok page and has recently dedicated feature tables in physical stores across the country. “This trend has also been a positive experience for our authors as many of the books being called out on TikTok are having a resurgence in popularity from their original release date.” “TikTok has created a new way to share personal book recommendations, giving people an opportunity to discover great reads,” Indigo’s senior vice-president of print Rania Husseini told Daily Hive.
Videos tagged with #BookTok have together accumulated more than 22 billion views on the app. The new in-store tables are a nod to #BookTok, a TikTok hashtag that book lovers use when talking about their favourite reads. Indigo stores across Canada are beginning to incorporate displays highlighting books that are trending on TikTok, allowing readers to quickly find popular titles on social media.
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